Ad Age talks to Ed Ulbrich, CCO of Digital Domain which was responsible for resurrecting Tupac Shakur in holographic form at Coachella last weekend. Says Ulbrich about the implications of their jaw-dropping work, "No one was talking about the fact that he looked computer-generated. It's built on technology we've invested years of R&D in. In many ways, it was finally feasible to try and pull something off like this.
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